What is a Mystery Host Party?
A party that doesn't have a dedicated host when it's scheduled. No one specific person that's gathering their friends together to earn the Host Rewards. Why do one? New catalog or product launches Fun and easy holiday shopping for return customers Create community & engagement in your customer group You have a group of people who aren't quite ready to host their own party New consultant kick-off or launch party Customer or past host appreciation event Sales & bookings
Where to set up?
Home (yours or anothers) online (Zoom or other) Facebook Messenger Text The possibilities are endless here! Biggest mystery to Success?...Host Coaching! THAT'S YOU!!! Picture your ideal party host. What does she do Before the party? During the party? After the party? I can tell you what mine did... She chatted with me BEFORE the party to walk through all the details. She made a list of the people she would like to invite and then PERSONALLY reached out to them to make sure they felt special. (She didn't just randomly invite a bunch of people on Facebook and call it a day.) She also participated DURING the party commenting, interacting, and making the party experience AMAZING for her guests! AFTER the party, she did follow-up with people that couldn't make it. Host coaching is CRITICAL to your long term success in direct sales and that goes for EVERY party, EVERY host, even Mystery Hosts!
How to promote it?
Reach out via text, messenger, email, call Newsletter Facebook post/story in customer group(not public) Best method is all of the above-layered approach with lots of reminders & build excitement! Themes are fun! Think about finding clues, solving riddles What mystery can you create around a problem? Cracking the Code on Spring Cleaning Solving the Mystery of the Laundry Room The Riddle of the...? The Mystery of the Missing...? The Conundrum of Holiday Gift Giving
How to choose the Winner?
You can choose to give all the host rewards to one person or divide it up among multiple winners. Let guests know ahead. Reward behavior you want repeated. Use a point/tickets/entries system for those behaviors. Example of point/entry system: (heavily weighted on getting bookings!) 1 entry for RSVPing (we need them to show up!) 5 entries for bringing a friend 5 entries for every $X ordered (we need orders to have host rewards) 10 entries for booking your own party You can put the entries on a wheel or random name picker. https://wheelofnames.com/ https://www.classtools.net/random-name-picker/1_ARMdfE https://wheeldecide.com/
What to do after the party?
Follow-up – Who couldn’t make it? Follow up to see if they would still like to order! This is NOT nagging. I love reminders because stuff falls off my radar, and if I RSVP’d, I really was interested in ordering but might have forgotten about the actual party.
Help your winner(s) pick out her goodies – Make sure you’ve communicated with your winner(s) and given them a deadline to choose their host rewards.
Thank You’s – Important! At least send a thank you message, email, or text. Let guests know when they can expect their order. Offer them the opportunity to host their own parties with that fun new theme you created.
Download these images to use in your party
